The latest product to come out of Supreme is a new collection of boards called the Harmony Korine for Supreme Skateboards. For those who have never heard of Korine, he's well-known for addressing the issues of mental disorders, youth culture and other social issues in his work.
The Harmony Korine for Supreme Skateboards is a new series of street decks that bridges the connection between film, fashion and art. Each street deck features original artwork from the filmmaker. Two of them feature a silhouetted image of an individual, while the other two has more of a monochromatic tone. Overall, the design is impressive and brings a mysterious, artsy feel that's rarely seen in skateboard graphics.
Key Themes Behind This Trend
- Artsy Skateboards
- There is a trend of incorporating bold, unique art into the design of skateboards.
- Collaborative Branding
- There is a trend of collaborating with well-known artists to create unique products that bridge connections between different industries.
- Artistic Expressionism
- There is a trend of using art to address social and cultural issues in products in the fashion and skateboarding industries.
Where This Applies
- Fashion Industry
- There is an opportunity for the fashion industry to collaborate with artists to create clothing and accessories that feature unique artwork that resonates with consumers.
- Skateboarding Industry
- The skateboarding industry has an opportunity to incorporate more artistic expressionism into their products, bridging the gap between art and sports.
- Art Industry
- There is an opportunity for the art industry to expand its reach by collaborating with big brands to create art that can be used in a variety of products and industries.
