The Visual History of Twitter infographic simply states the underlying truth that social media sites are creeping into some people's daily lives, such that it has nearly become an hourly routine to tweet everything and anything. Over the course of five years, Twitter has gone from 1.3 million to 200 million registered users.
Also, the top ten most followed accounts are popular celebrities like Lady Gaga, Katy Perry and Taylor Swift among others. From 456 tweets per second on the announcement of Michael Jackson's death in 2009 to 8,868 tweets per second when Beyonce revealed her baby news at the VMAs this year, celebrity buzz has played a huge part in the success of Twitter as well. So all you Tweethearts out there, enjoy this eye-opening infographic on the Twitterazy buzz.
What's Driving This Trend
- Increased Celebrity Usage of Twitter
- Opportunity to develop new social media marketing strategies that leverage celebrity accounts to drive engagement and followership
- Growing Popularity and Usage of Twitter
- Innovation opportunities to create new tools, features and integrations within Twitter, as it continues to expand its user base.
- Emergence of Twitter as a Key Social Media Platform
- Opportunities for businesses and marketers to leverage Twitter analytics and data to better understand consumer preferences and improve engagement strategies.
Who This Affects Most
- Entertainment Industry
- Opportunities for talent agencies and studios to partner with Twitter to improve their clients' social media presence and expand their reach to new audiences.
- Social Media Platform Industry
- Opportunities to develop new and innovative social media platforms that can capture a portion of Twitter's growing market share, or to create complementary technology and marketing services to support the platform.
- Marketing and Advertising Industry
- Opportunities to develop new and innovative social media marketing strategies that leverage Twitter's growing reach and influence to connect with consumers and build brand awareness.
