Another great reveal at the North American International Auto Show will be Toyota's latest pickup truck concept, the A-BAT.
The hybrid A-BAT mobile follows in the footsteps of Chevrolet's Silverado hybrid, the world's first hybrid pick up truck which we saw revealed at the Los Angeles Auto Show.
Toyota's compact pickup will add some sleek diversity to the market. It's unique design includes 19 inch wheels and "suicide doors" that open like a box, just like on Toyota's FJ Cruiser. The futuristic design includes a 4-cylinder gas engine compatible with Toyota's Hybrid Synergy Drive, allowing it to run on gas and electricity for cleaner fuel efficiency.
"The goal of Toyota's design team was to come up with a vehicle that offered good fuel economy and a unique look, as well as durability and maneuverability," News.com wrote.
Check out GM's version:
What's Driving This Trend
- Hybrid Pick-up Trucks
- The rise of hybrid pick-up trucks presents an opportunity for automakers to combine fuel efficiency with the utility of a truck.
- Unique Design
- Vehicle designs that stand out from the competition can create an opportunity for automakers to attract consumers looking for something different.
- Fuel Efficiency
- The focus on fuel efficiency in pick-up trucks allows automakers to tap into a growing market of environmentally-conscious consumers.
Who This Affects Most
- Automotive
- Automakers can disrupt the automotive industry by introducing more hybrid pick-up truck options to meet the demand for fuel-efficient vehicles.
- Alternative Energy
- The development of hybrid pick-up trucks offers opportunities for the alternative energy industry to provide innovative solutions for cleaner fuel efficiency.
- Design
- The unique and futuristic design of hybrid pick-up trucks opens up possibilities for collaboration between automakers and design firms to create visually appealing and functional vehicles.
