When lookbooks take on a new turn, it simply becomes the most talked about shoot just like the Vogue Hellas October 2011 feature. It captures long-legged model Ieva Laguna posing away in seductive, neck-plunging dresses all over the city.
Lensed by Koray Birand, the shoot has vintage glamor written all over it. Ieva Laguna is dressed to impress as she poses by the sea, in restaurants, by the fountain and many other casual places that are not usually portrayed in shoots. She dons the '40s curls and red-lipped makeup that resembles the '70s cinematic scene.
Nearly every editorial has touched upon the retro glamor as the age-old fashion of maxi skirts and shoulder pads are influencing the modern world of fashion. Don’t be surprised if you see a young 20-year-old girl dressed in bell-bottoms and platform shoes.
What's Driving This Trend
- Retro-inspired Fashion
- Opportunity for vintage-inspired fashion brands to incorporate modern twists on classic styles.
- Cinematic Photography
- Opportunity for photographers to use cinematic techniques to add a sense of drama and storytelling to fashion shoots.
- Casual Locations as Shoot Settings
- Opportunity for creative shoots using everyday settings instead of traditional studio setups.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to create collections inspired by vintage styles and retro glamor.
- Photography
- Opportunity for photographers to utilize cinematic techniques in fashion shoots.
- Advertising and Marketing
- Opportunity for companies to create creative campaigns in unconventional locations.
