The new Kobo Sharing Application brings the book club mentality to the online world. The e-reader pioneer has teamed up with Facebook to create an integrated social media system that allows readers to share their ideas and opinions on novels.
Facebook’s new Open Graph will automatically allow readers to identify who of their friends are reading the same book at the same time. The announcement was made last week, making Kobo the fist e-book company to use Facebook’s new technology. With this application, two friends can share their reading preference, which will also appear in a box in Facebook Timelines.
Kobo had already incorporated social media platforms to its e-readers in the past with the intention to encourage better and more fun reading habits. Interactive dashboards, data boxes and interesting nerdy features will make e-readers more appealing to consumers. Thanks to the new Kobo Sharing Application, reading is now becoming a communal activity.
What's Driving This Trend
- Social Reading
- The integration of social media into e-reader apps allows users to share reading experiences and connect with others who are reading the same books.
- Interactive E-readers
- E-reader companies are incorporating interactive features and data boxes to enhance the reading experience and attract more consumers.
- Communal Reading
- The new Kobo Sharing Application transforms reading into a social activity, bringing the book club mentality to online platforms.
Who This Affects Most
- E-reader
- E-reader companies, like Kobo, are innovating by incorporating social media features and interactive dashboards to enhance the reading experience.
- Social Media
- Social media platforms, such as Facebook's Open Graph, are being used to create collaborative reading experiences and connect readers with similar interests.
- Publishing
- The publishing industry can benefit from the integration of social reading apps, as it provides a new avenue for engaging readers and promoting books.
