Nike's been pumping out a ton of lookbooks lately for their Holiday Collection, and the latest one to come from the brand is the Nike LIVESTRONG 2011 Collection.
LIVESTRONG is a program started by cyclist Lance Armstrong, which helped raise money for cancer research by selling yellow bracelets. Since then, the campaign has branched out by including sports apparel for sale. The latest Nike LIVESTRONG 2011 Collection shows a variety of fitness gear for both men and women, with yellow being the dominant color. Outwear includes the Phenom Vapor Jacket, KO Hoodie and Therma-Fit training pants as well a several tees. For footwear, Nike is releasing some of their popular models in the LIVESTRONG black and yellow theme. These include the Lunarglide+3 LAF, Trainer Mid LAF, Air Max Navigate Leather LAF and more.
Key Themes Behind This Trend
- High Performance Fitness Gear
- Disruptive innovation opportunity: Develop advanced fitness gear that enhances performance and meets the demands of active individuals.
- Brand Partnerships for Social Causes
- Disruptive innovation opportunity: Collaborate with brands to create products that support and raise awareness for important social causes.
- Athleisure Fashion
- Disruptive innovation opportunity: Combine fashion and function to create versatile athleisurewear that can be worn both for workouts and casual occasions.
Where This Applies
- Sportswear
- Disruptive innovation opportunity: Integrate smart technologies into sportswear to enhance performance monitoring and customization.
- Social Impact
- Disruptive innovation opportunity: Build platforms that connect consumers with brands that are committed to social impact and highlight their collaborative work.
- Fashion Retail
- Disruptive innovation opportunity: Create online and offline retail experiences that offer a wide range of athleisure fashion options and personalized styling services.
