Circuit Board Timekeepers

Click Watches Let You Show Off the Programmer Within

With nerd chic growing in popularity with each passing ComicCon, E3 or gaming convention, there has never been a better time to drag your geekiness out of the closet with the Click Watches.

More subtle than an anime tattoo and classier than a gaming t-shirt, the Click Watches help you embellish the computer-crazed nerd within. What makes their technical design so much more appealing is the addition of old school DIP switches, used to change modes and modify the time. The timekeepers come in several versions, offering customers the choice between a stainless steel band and a digitized elastic one.

At $150, however, it becomes clear that the Click Watch is aimed at the geekiest of the geeks. So, you have to ask yourself, "are you feeling nerdy today?"

Nerd Chic Timepieces
Designing timepieces that cater to the nerd community with added technical features.
Retro Technical Design
Developing products with old-school technical design such as DIP switches, in order to appeal to a specific target market.
Digitized Wristbands
Integrating digital wristbands as a fashionable and convenient accessory for a technical product.

Industries Being Reshaped

Fashion
Exploring how the fashion industry can tap into very niche markets like the nerd community through product design and branding.
Consumer Electronics
Identifying how this trend can be applied in the development of new kinds of niche wearable devices with unique feature sets.
Jewelry
Discovering new ways to integrate technology and add unique features to products in the jewelry industry, to appeal to a new generation of tech-savvy customers.
SCORE
0.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 11%
Activity 6%
Freshness 8%

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