SHORT 'NIKE Apparal Design' is a new line of clothing designed with the help of Nike graphic studio. Nike never ceases to influence artists and designers to create projects that incorporate the logo and vision of the brand.
SHORT's t-shirts are hip and completely urban-inspired. Bold colors and graffiti like drawings are the main concept of the line. Targeted towards a young, male audience, this tees will never be out of style.
The creative head behind SHORT is Davy Le Chevance, who is a graphic designer and illustrator from Saint-Brieuc, France. This is not his first time collaborating with Nike, and some other of his projects include designing for companies such as Neff Headwear, Grimey Wear and Reform Clothing Co.
What's Driving This Trend
- Logo-loving Fashion
- Opportunity for fashion brands to collaborate with graphic designers and incorporate brand logos and visuals into their designs.
Who This Affects Most
- Apparel
- Apparel industry can embrace bold colors and urban-inspired designs to attract a young, male audience.
- Graphic Design
- Graphic design industry can explore collaboration opportunities with fashion brands to create logo-centric clothing lines.
- Streetwear
- Streetwear industry can incorporate graffiti-like drawings and bold colors into their designs for a trendy and urban-inspired aesthetic.
