Don't be thrown off by the term "housewife" that will surely be thrown around a lot while describing the Jonathan Saunders Spring 2012 collection. In no way is this collection gaudy or on the opposite end of the spectrum, sloppy and not pulled-together. Instead, the collection is a not-so subtle nod to the hit show Mad Men. The '50s-inspired dresses are a force to be reckoned with this season and famed British designer Jonathan Saunders presents them in a way that feels fresh and never outdated.
"I've been toying with the idea of 'pretty,'" explained Saunders. Pastel shades were extremely prominent in the Jonathan Saunders Spring 2012 collection, with peaches and bold aqua shades absolutely taking over. Saunders joked that his Spring collection was inspired by "the color of pills."
Controversial yet classic, the Jonathan Saunders Spring 2012 collection balances the two notions flawlessly.
What Makes This Trend Stand Out
- Retro Chic Fashion
- New opportunities arise for designers to incorporate vintage elements into modern fashion, creating a unique and nostalgic aesthetic.
- Pastel Color Palette
- The resurgence of pastel shades in fashion opens up opportunities for new color combinations and creates a soft and feminine feeling.
- Nostalgic Inspiration
- Drawing inspiration from past eras offers a unique opportunity for designers to create new and innovative styles with a touch of nostalgia.
Sectors Adopting This
- Fashion Design
- With the renewed interest in retro fashion, the fashion industry has a chance to innovate by combining vintage and modern elements for a fresh take on fashion.
- Textile Manufacturing
- The resurgence of pastel colors in fashion could lead to an increase in demand for pastel fabrics, providing an opportunity for textile manufacturing businesses to capitalize on the trend.
- Advertising
- The popularity of shows like Mad Men and their influence on fashion create an opportunity for advertisement agencies to utilize nostalgia in their marketing campaigns.
