Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Rap-Rock Zombie Music Videos

The Converse Soulja Boy, Matt & Kim, Andrew WK Song is Collaborative

— September 17, 2011 — Marketing
The Converse-Soulja Boy, Matt & Kim, Andrew W.K. viral marketing collaborative track, "I'm a Goner," is a prime example of artist-corporate product placement done right.

The Converse-Soulja Boy, Matt & Kim, Andrew W.K. "I'm a Goner" collaboration isn't the companies' first foray into cross-genre music making. Last year, Converse enlisted Best Coast, Kid Cudi, and Rostam Batmanglij of Vampire Weekend for a song entitled "All Summer," as a part of their "Three Artists, One Song" campaign.

This collaboration appears to be their finest. The track, "I'm a Goner" is a breezy, pop ditty penned mostly by Matt & Kim. The video sees Matt & Kim, Andrew W.K., and Soulja Boy trapped overnight in a morgue, where they rise from the dead and throw a massive dance party. The video is as fun and humorous as the idea of getting these three artists together.

Enjoy.
Trend Themes
1. Cross-genre Collaborations - More and more companies will team up with multiple artists from different music genres to produce unique music that can appeal to a wider audience, encouraging more sponsors across different sectors to think outside the box on collaborative opportunities.
2. Viral Marketing Campaigns - There will be an increasing rise in the popularity of viral marketing campaigns within the music industry for product promotion and placement.
3. Indie Music Artists - Advertising companies will increasingly prioritize the ability of indie music artists to communicate authentic emotions through their music as a critical criterion for deciding who to work with.
Industry Implications
1. Music Industry - The music sector will continue to collaborate with companies and brands outside of its industry for promotional purposes, extending its marketing and audience reach.
2. Footwear Industry - Sneaker and footwear brands will increasingly sponsor more cross-genre music collaborations to position themselves as influencers that support creative and artistic culture.
3. Marketing Industry - Marketing companies will increasingly collaborate with indie music artists to create more authentic, meaningful music and use it as a vehicle to build brand equity.
1.6
Score
Popularity
Activity
Freshness