Monster Busting Phone Apps

The Vodafone Buffer Busters Turns Your City into a Video Game

Enlist with the Vodafone Buffer Busters through the company’s augmented reality app, and the real streets of Germany will turn into a video game. The German telecom giant developed the app, using the considerable talents of the Swedish digital design firm North Kingdom, to apply arcade-like game play to the real world. The ambitious app weaves a simple digital story that illustrates the objective of the game. The user’s job, as a Buffer Buster, is to rid the streets of the repressively stagnant and inherently evil buffer monsters. Once the world is relieved of the buffer monsters’ tyranny, society will become faster and more efficient.

While the story-line is a touch utilitarian, the game play is anything but cooperative. Pitted against your fellow Buffer Busters, the race is on to trap the most buffer monsters for a chance to win a lifetime plan from Vodafone. Each app is equipped with a buffer monster bank that holds up to fifty of the creatures at one time. In order to continue on in your courageous cause, you must deposit your buffer monsters at any Vodafone location or online. If you’re having flashbacks to the Ghost Busters franchise, don’t worry, you’re not alone. Fight the power of sloth and win a slew of merit badges along the way with the Vodafone Buffer Buster app.

Augmented Reality Gaming
Disruptive innovation opportunity: Develop new augmented reality gaming experiences that bring together digital and physical worlds.
Gamification of Real-world Tasks
Disruptive innovation opportunity: Apply game mechanics and rewards to motivate people in completing real-world tasks and improve efficiency.
Mobile App Loyalty Programs
Disruptive innovation opportunity: Create mobile apps that include loyalty programs to incentivize customer engagement and drive brand loyalty.

Sectors Adopting This

Telecom
Disruptive innovation opportunity: Integrate augmented reality and gaming into telecom services to enhance user experiences and differentiate from competitors.
Digital Design
Disruptive innovation opportunity: Collaborate with digital design firms to develop innovative augmented reality gaming apps that push the boundaries of creativity and technology.
Mobile Gaming
Disruptive innovation opportunity: Combine mobile gaming with real-world tasks to create engaging and immersive experiences that captivate and retain users.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 84%
Freshness 8%

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