Digital Graffiti Fashion Films

The Patrick Rochon 'Supernovae' Video Shines Through

The Patrick Rochon 'Supernovae' video is a chic and enticing take on fashion films.

This Blade Runner-esque futuristic graffiti fashion shoot is a collaboration by a dozen artists from the Mile-End in Montreal, Canada. It's a mix of VJing, light painting, motion graphics and fashion design with original music and a complete crew of models, stylists and makeup artists. The group started with the idea of doing light painting with a video projector and graphic design for a fashion shoot. They then created music and motion graphics to give the film depth and rhythm. To achieve this surreal effect, the group shot in video and photography simultaneously with digital SLR cameras. The result is this Patrick Rochon 'Supernovae' video -- a stunning masterpiece combing the art of fashion and digital graffiti effects.

The 'Making Of' video will be coming out soon as well.

Fashion Films
Opportunity for fashion brands to create visually stunning content by collaborating with artists and incorporating digital graffiti effects.
Futuristic Fashion Shoots
Innovative approach to fashion photography that combines VJing, light painting, and motion graphics to create captivating and unique visuals.
Multimedia Collaborations
Emerging trend of artists and creatives from different disciplines coming together to create immersive and multidimensional experiences in the realm of fashion.

Sectors Adopting This

Fashion
Fashion brands can leverage digital graffiti effects and multimedia collaborations to create engaging visual content for marketing and brand promotion.
Film Production
Film production companies can explore the use of digital graffiti effects and innovative fashion shoots to offer visually captivating and unique content to their clients.
Art and Design
Artists and designers can find opportunities to collaborate with fashion brands, bringing their talent in VJing, light painting, and motion graphics to create visually striking fashion films.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 72%
Freshness 8%

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