VPL designer Victoria Bartlett always places a strong emphasis on body consciousness in her designs, but in the VPL Spring 2012 collection, she did it in a way that was subtle and lacked sex appeal -- in a good way.
The effortless style of each look makes the collection easy and interesting, rather than strikingly sexy. Expertly draped fashion, weirdly cut capes and bandeau tops contribute to the ease of the VPL Spring 2012 collection.
The collection is a perfect example of how avant garde, experimental fashion may not always be overtly and traditionally sexy, but it provides a far more interesting and intriguing look than anything that is considered classically attractive.
If nothing else, the VPL Spring 2012 collection was a lesson in dressing to appeal to mystery and intrigue, rather than aesthetic appeal.
Key Themes Behind This Trend
- Subtle Body Consciousness
- Designing fashion that emphasizes body consciousness in an understated way, creating an effortless and intriguing look.
- Avant-garde Experimentation
- Pushing the boundaries of traditional fashion by experimenting with unique cuts and draping techniques.
- Mystery and Intrigue Appeal
- Designing fashion with the intention of appealing to the consumer's curiosity and desire for something unconventional.
Where This Applies
- Fashion
- Creating unconventional designs that prioritize body consciousness and unique cuts and draping.
- Retail
- Selling unique and experimental fashion that appeals to customers who desire mystery and intrigue.
- Marketing
- Creating promotional materials that highlight the unconventional and effortless designs of the fashion brand.
