It's difficult for companies and advertisers to appeal to the adolescent demographic when it comes to matters of health and safety, but it seems that these Australian Surfer Sunblock ads would do a convincing job. The set of three prints avoids underlying the obvious risks of sunburns and instead shows the consequences to other reckless activities that might occur at the beach.
The first image features a poor guy passed out on the sand, evidently after a night of heavy drinking. The second displays a burnt out jeep with a nasty message fingered onto it, while the third captures the profile of a pregnant woman. In all three cases, the Bondi Advertising agency of Sydney has included the message that this sunscreen product "Only protects you from the sun." These Australian Surfer Sunblock ads assert that alcohol poisoning, bullying and unplanned infants are issues that need to be resolved separately.
Why This Trend Is Growing
- Adolescent Health Education
- Disruptive innovation opportunity: Develop engaging and informative advertisements targeting adolescents to educate them about health and safety issues.
- Alternative Health and Safety Messaging
- Disruptive innovation opportunity: Create campaigns that highlight the indirect consequences of risky behaviors, encouraging individuals to prioritize health and safety.
- Creative Advertising Approaches
- Disruptive innovation opportunity: Explore unconventional advertising methods to captivate and resonate with target audiences.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Utilize innovative messaging strategies to create impactful advertisements.
- Health and Wellness
- Disruptive innovation opportunity: Design and promote products or services that emphasize the importance of health and safety for specific target demographics.
- Youth Marketing
- Disruptive innovation opportunity: Develop marketing strategies that effectively connect with and influence the adolescent market.
