Although you may fall in love with Ed's Threds for purely aesthetic reasons, the background of the company will have you even more keen on purchasing from them.
The designs from Ed's Threds were made in memory of a man named "Ed Bonnin who took his own life in 2000," according to the Urban Outfitters Blog. Eds Threads will have you looking street smart while helping to raise awareness for the Nettlefold Foundation, an organization that supports youth with depression and other mental illnesses, as all sales go towards them.
Check out what Ed's Threds has to offer for both your wardrobe and bettering other lives.
Contact Information:
Ed's Threds Website
Melbourne, Australia
Phone: +61 (0) 408 277 102
Implications - Consumers are looking for ways to give back in their everyday lives. Purchases made on a daily basis that are paired with a socially conscious organization attract shoppers who want to help out without sacrificing too much of their lives. Companies attempting to increase their sales could focus on this aspect when coming out with new items.
What's Driving This Trend
- Socially Conscious Consumerism
- Opportunity for businesses to attract shoppers by pairing their products with socially conscious organizations.
- Streetwear with Purpose
- Disruptive innovation opportunity to create streetwear designs that raise awareness for social causes.
- Mental Health Advocacy
- Increasing demand for products that support organizations addressing mental health issues.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend by collaborating with social organizations to create socially aware streetwear.
- Retail
- Opportunity for retailers to curate collections that prioritize socially conscious brands and products.
- Non-profit
- Non-profit organizations can explore partnerships with fashion brands to raise awareness and funds for their causes.
