Temperature Time-Tellers

Jung Hoon Lee's Rub Feel Know Watch is for the Visually Impaired

The Rub Feel Know watch, as you might have guessed from its name, is a tactile-based time-teller that is made specifically for the visually impaired. Although there have been a whole crop full of watches targeting the blind, this design is quite unique from the rest. It incorporates the sensation of warmth and coolness into its mechanics.

Designed by Jung Hoon Lee, the Rub Feel Know watch separates the hour and minute sections in two different ways. Not only are they shaped differently so that they are intuitively distinguished -- the hour circle is larger than the minute -- they also maintain different temperatures. The hour circle is warmer, while the minute circle is cooler. Braille is also present on Rub Feel Know.

Tactile-based Time-tellers
Creating innovative watches with tactile-based technology for visually impaired people.
Incorporating Temperature Sensations
Innovating by developing products that use temperature variations to communicate information.
Sensory-friendly Design
Introducing sensory-friendly design in new product developments.

Industries Being Reshaped

Assistive Technology
Developing wearable assistive technology products for people with disabilities.
Watches and Timepieces
Creating innovative time-telling devices that focus on design and functionality.
Sensory-friendly Products
Designing and developing new products that are sensory-friendly and accessible for people with disabilities.
SCORE
4.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 63%
Freshness 8%

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