Chocolate lovers and fans of Jurassic Park, rejoice -- the 'Jurassic Chocolat' edible archeological dig is a delicious combination of prehistoric pleasures and sweet treats.
The Japanese chocolate company cures your sweet tooth with a one-of-a-kind chocolate eating experience. The Jurassic Chocolat kit includes miniature tools like those used in archeological excavations to allow snackers to break through a layer of chocolate and sort through edible dust to uncover a white chocolate dinosaur "hidden" under layers of, you guessed it, chocolate. This is one occasion where you can, and should, play with your food.
The Jurassic Chocolat is marketed in Japan towards women, to buy for their beaus as an alternative to the usual chocolate hearts. I'm pretty sure anyone would love this awesome archeological treat, and I know I'll definitely be dropping some hints next Valentine's Day... or maybe just treating myself.
Key Themes Behind This Trend
- Edible Archeological Experiences
- Opportunity for companies to create unique edible experiences that combine history and food.
- Interactive Food Kits
- Potential for companies to innovate by offering interactive food kits that allow consumers to engage with their food.
- Gender-specific Food Products
- Opportunity for companies to target specific genders with unique food products and packaging.
Where This Applies
- Food and Beverage
- Food and beverage companies can explore the creation of edible archeological experiences and interactive food kits to attract consumers.
- Gift and Specialty Retail
- Gift and specialty retail companies can tap into the market of gender-specific food products, such as the Jurassic Chocolat, to offer unique gift options.
- Tourism and Travel
- Tourism and travel companies can incorporate edible archeological experiences as part of their themed tours and attractions.
