Developed by a feminist engineering company called CHORD xx CODE, the Fruit Plotter combines some of my favorite fields: advertising, programmable robots and tasty sweets!
Forget candy wrappers and cardboard packaging, the Fruit Plotter will let companies engrave their logo or brand name into meals using edible pixels. After uploading the desired image into a computer program, the Plotter will deposit and arrange small fruit pieces in the shape of the image. Any 256 x 256 pixel image can be translated into an edible pattern within five minutes. Although the Fruit Plotter can't replicate the Mona Lisa in detail yet, it has the ability to swap out ingredients, so if fruit pellets aren't you thing, try nuts, syrup or even grains.
Although a product's visuals are incredibly important in marketing, the Fruit Plotter hopes to synthesize the sense of sight with taste in order to develop the ultimate advertisement!
What's Driving This Trend
- Edible Advertising
- The Fruit Plotter enables companies to engrave their logo or brand name into meals using edible pixels, creating a unique form of advertising.
- Programmable Food
- The Fruit Plotter allows any 256 x 256 pixel image to be translated into an edible pattern within five minutes, offering personalized and customizable food options.
- Sensory Marketing
- The Fruit Plotter aims to synthesize the sense of sight with taste, combining visual aesthetics with the sensory experience of eating, to create the ultimate advertisement.
Who This Affects Most
- Food Technology
- The Fruit Plotter represents a disruptive innovation opportunity in the food technology industry by introducing programmable robots that create edible art.
- Advertising
- Edible pixel art opens up a new avenue for advertising, allowing companies to leave a lasting impression by incorporating their branding directly into meals.
- Hospitality
- The Fruit Plotter could revolutionize the food and beverage offerings in the hospitality industry, providing unique and customizable dining experiences for guests.
