That fuzzy surreal feeling that you get when you've had a bit too much to drink has been visually represented in Frozen Ghost Vodka packaging. However, instead of capturing that topsy-turvy spirit of an intoxicated evening, this brand of alcoholic beverage aims to embody a more phantom-like facade.
Richard Graves, creative director and designer and art director Chuck Paris of Levenson & Hill worked with photographer Butch Hale to produce this spine-chilling frosted bottle which communicates the coolness of its contents and the smoothness of its flavor. A blurry silhouette of a man seems to be trapped within the thick glass of the rectangular vessel, with his mysterious form emphasized by a glowing flush of backlighting. Frozen Ghost Vodka packaging is selling more than a drink by creating an eerie image to etch in consumers' brains.
Why This Trend Is Growing
- Phantom Branding
- Creating branding that embodies a ghost-like or ethereal appearance to capture consumer attention.
- Surreal Packaging
- Creating packaging that captures the feeling of a surreal, topsy-turvy spirit to differentiate from traditional packaging designs.
- Backlit Bottle Design
- Incorporating backlighting into bottle designs to create a mysterious or eerie effect and set a brand apart from its competitors.
Industries Being Reshaped
- Alcohol
- Alcohol companies can capitalize on ghostly branding and surreal packaging designs to create a memorable and unique product that stands out to consumers.
- Photography
- Photographers can explore the use of backlighting to create spooky and atmospheric images that could be used in branding or packaging design.
- Design
- Designers can create unique and immersive branding experiences through the use of unconventional packaging designs and unexpected lighting effects.
