Now, with the Cadbury 'Quaksmack' augmented reality game, not only can you indulge in chocolate, you can have fun (I mean, more fun than the simple pleasure of eating the chocolate) doing so.
The Cadbury 'Quaksmack' game, which uses bilppar image-recognition technology, is lanched via the candy bar's packaging in a similar way to a QR code. Essentially, Cadbury's candy bar is turned into a game, which the user can play via his smartphone. Apparently, this is the first time a candy brand has used augmented reality and interactivity in this way.
Players, who first choose whether they want to be a spot or stripe, are required to "smack" -- by tapping their phone screens -- ducks as they appear on either side of the chocolate bar. Players who participate in the Cadbury 'Quaksmack' game are also entered to win prizes.
Key Themes Behind This Trend
- Augmented Reality Gaming
- Cadbury's 'Quaksmack' game introduces a new way of engaging with candy packaging through augmented reality and interactivity.
- Image-recognition Technology
- The use of bilppar image-recognition technology on Cadbury's candy bar packaging allows users to launch the augmented reality game.
- Interactive Packaging
- The Cadbury 'Quaksmack' game transforms the candy bar into a gaming platform, offering a fun and interactive experience for consumers.
Where This Applies
- Candy Manufacturing
- Candy manufacturers can explore the integration of augmented reality and gaming into their product packaging to enhance consumer engagement.
- Mobile Gaming
- The success of Cadbury's 'Quaksmack' game demonstrates the potential for mobile gaming companies to collaborate with candy brands to create innovative gaming experiences.
- Technology and Consumer Goods
- The combination of technology, such as image-recognition, and consumer goods like candy bars opens up opportunities for cross-industry collaborations that bring fun and entertainment to everyday products.
