It has been awhile since a superhero-inspired fashion photoshoot has come around, so it is nice to see that the First Class series has eased the industry back into this theme. With subtle references to the comic book culture, it is not too overwhelming or cliche. The only thing that really makes the First Class photo series overtly superheroesque is its name, which it shares with the lastest 'X-Men' film.
Shot by photographer Clarence Paul Canlas, the First Class photo series is inspired by characters like Wonder Woman, Nemo, Peter Parker and The Incredibles. From the colors to the poses and even the occasional mask, it is very apparent that these similarities are present. The shoot stars the well-groomed and metrosexual models Mark Hutchinson and Kyle Sparks.
Why This Trend Is Growing
- Superhero-inspired Fashion
- Opportunity for fashion brands to collaborate with comic book publishers and promote merchandise based on characters.
- Comic Book-themed Marketing Campaigns
- Opportunity for marketing firms to create campaigns incorporating superhero or comic book themes.
- Superhero-style Photo Shoots
- Opportunity for photographers to capitalize on the popularity of superhero culture and offer superhero-style photography sessions.
Industries Being Reshaped
- Fashion
- Fashion brands can create superhero-inspired clothing lines and accessories to appeal to fans of comic book characters.
- Publishing
- Comic book publishers can collaborate with fashion brands to promote their characters through clothing and accessories.
- Photography
- Photographers can offer superhero-style photo shoots to fans of comic book characters looking for unique portraits.
