The paint strokes on the Top10 Source Color editorial have a creepy quality that truly sets it apart from modern photography. Each image looks like it was shot in a different setting and then made more modern by the addition of those deliberate brush strokes.
Shot by Ukraine-based photographer Denis Kravec, who was assisted by Olga Petruhina and Sveta Buddaychyk, the Top10 Source Color editorial looks to be sucked dry of color, despite its name. In fact, the illustrations drawn by Masha Reva add almost all of the existing hues, as though she hoped to replace them somehow. Artistic in a vintage and avant-garde sort of way, the entire editorial ends up having a high-fashion aesthetic.
Key Themes Behind This Trend
- Painted Illustrations
- Artists and photographers are collaborating to create editorial content that features hand-painted illustrations, disrupting the traditional photography-only approach.
- Vintage Aesthetics
- Fashion editorials are embracing vintage and avant-garde aesthetics, creating innovative storytelling opportunities that bridge the past and present.
- Digital Painting
- Digital painting tools are becoming more accessible, allowing artists to create stunning illustrations and manipulate photographs in new and disruptive ways.
Where This Applies
- Fashion
- By incorporating painted illustrations, fashion brands can create unique and eye-catching editorial content to promote their collections and increase brand awareness.
- Photography
- Photographers can capitalize on the trend of painted illustrations by collaborating with artists and experimenting with new techniques to create impactful and memorable imagery.
- Digital Design
- The rise of digital painting and manipulation tools presents disruptive innovation opportunities for designers to create unique and visually stunning content across various industries such as marketing, advertising, and entertainment.
