Few people wouldn't stop to look at this Victoria's Secret QR code campaign, because what each of these billboards seems to offer is a potential glimpse of these angels completely exposed. The photos of the gorgeous Erin Heatherton, Candice Swanepoel and Lily Aldridge are framed in such a way that make them look nude -- aside from the modest inclusion of censored white strips with printed matrix patterns.
However, if someone should raise his mobile phone and scan the code on the bus stop or large outdoor advertisement, an uncut image would be displayed on his screen. In every case, one would find that the model is in fact clothed with a lacy brassiere or a pair of frilly panties, which are marketed in the Victoria's Secret QR code campaign as "Sexier than skin," by the Miami Ad School.
Key Themes Behind This Trend
- Interactive QR Code Campaigns
- Opportunity to engage consumers through interactive QR code campaigns that intrigue and surprise.
- Provocative Advertising Tactics
- Potential for brands to use provocative advertising tactics to grab attention and generate buzz.
- Secret Revealing Marketing Strategies
- Ability to create marketing strategies that gradually reveal secrets to capture consumer curiosity.
Where This Applies
- Fashion and Apparel
- Fashion brands can leverage interactive QR code campaigns to enhance customer experience and drive sales.
- Outdoor Advertising
- Outdoor advertising companies can offer innovative and attention-grabbing solutions for brands with provocative advertising tactics.
- Marketing and Advertising Agencies
- Agencies can develop secret revealing marketing strategies to create captivating campaigns for clients.
