The challenge of Internet streaming to the film and television world is outlined in the 'Streaming Killed the Video Star' infographic by Column Five and Wistia. The chart uses the 2011 Nielson Cross-Platform report to show where film and TV enthusiasts are now getting their fix, and which demographics are staying true to the traditional tube. Unsurprisingly, it seems that 18 to 24-year-olds use online streaming the most out of any age group to watch their favorite videos. They also spend the most time viewing video content on cellphones.
What I found to be most shocking in the 'Streaming Killed the Video Star' infographic is the news that from May 2010 to May 2011, the amount of total streams increased by five billion. With more and more TV networks making their content available online, it could only be a matter of time before televisions become a thing of the past.
Key Themes Behind This Trend
- Streaming Dominance
- Companies should focus on developing sleek, user-friendly platforms for online streaming to compete in this growing market.
- Mobile Video Consumption
- Mobile-focused content optimized for social platforms will be key to capturing the attention of younger audiences.
- Traditional Cable Decline
- Cable companies should begin to invest in alternative technologies and offerings to stay relevant as the trend towards online streaming continues.
Where This Applies
- Entertainment
- Streaming services have the opportunity to capitalize on the growth of the mobile market and the continued decline of traditional cable TV.
- Technology
- With the rise of online streaming, technology companies can create innovative tools and platforms that facilitate easy access to streaming content.
- Advertising
- Marketers should shift towards mobile-focused ad campaigns to target younger viewers who are consuming video content on their phones.
