A great way to attract a potential client is to relate to him on some personal level, and these Stilgraf Printing ads succeed quite cleverly through the personification of the iconic Pantone paint chip. They are symbols well recognized outside of the design industry, allowing these brightly colored characters to assume the roles of everyday people.
Three print ads by the DPZ advertising agency of Sao Paulo, Brazil, present a selection of comical scenes. The creators of this campaign have exploited elementary color theory as a way to rouse humor through the interaction of animate paint swatches. In the first, a red child with a yellow mother questions his biological relationship to his blue father. Next, a green sample card urges his blue and yellow peers to "Unite!" In the last of the Stilgraf Printing ads, several color swatches think they've found God in a paint chip fan deck.
What's Driving This Trend
- Comical Color Theory
- Creating humorous advertisements by personifying Pantone paint chips based on color theory.
- Elementary Color Theory
- Exploring the basics of color theory to create visually appealing and humorous advertisements.
- Animate Paint Swatches
- Using animated paint swatches as characters to deliver messages and evoke humor in print ads.
Who This Affects Most
- Printing and Advertising
- Opportunity for printing and advertising companies to utilize color theory and personified paint chips in their campaigns to attract clients and create eye-catching advertisements.
- Design and Creative Agencies
- Opportunity for design and creative agencies to explore new and innovative ways of incorporating color theory and animated paint swatches in their ad campaigns for clients.
- Marketing and Branding
- Opportunity for marketing and branding professionals to leverage color theory and humor by using personified paint chips as a unique and playful branding strategy.
