The Cee-Lo Green-Jaleel White "Cry Baby" music video is an exercise in vintage appreciation. For the uninitiated, Jaleel White is the memorable early 90s star of the ABC and CBS sitcom, "Family Matters." Cee-Lo Green is an R&B/pop star who is a member of the experimental pop supergroup Gnarls Barkley alongside Danger Mouse, and member of iconic 90s Southern rap collective Goodie Mob.
In the Cee-Lo Green-Jaleel White "Cry Baby" video, we see White play the role of Cee-Lo, and after breaking up with what appears to be a long-time squeeze, he jumps down into song and dance, complete with 50s back-up dancers and singers straight out of West Side Story.
The most shocking part of the video, to me, is Jaleel White's ability to look so smooth while doing tightly choreographed dance moves. If he can finagle a way onto a season of "Dancing with the Stars," I think he can be described as an immediate favorite.
What's Driving This Trend
- Nostalgia Celeb Cameos
- Capitalizing on the public's fond memories of cultural touchpoints to boost brand recognition.
- Hyper-specific Video Homages
- Creating content geared towards certain niches to appeal to targeted demographics.
- Unexpected Cross-collaborations
- Joining two unrelated or contrasting personas to generate attention.
Who This Affects Most
- Entertainment
- Using multimedia formats to bring a fresh perspective to classic themes.
- Marketing
- Applying the emotional connection to pique consumer interest.
- Social Media
- Leveraging viral content to bridge communication and drive traffic.
