With the London 2012 Summer Olympics steadily approaching, a handful of professional volleyball players have raised concerns over the recently-introduced 'QR Panties,' which they allege undermine the sport and degrade the women involved.
Without question, next to the predictably popular events like the men's 100 or 200 meter dash, the women's volleyball tournament will be among the hottest tickets at the upcoming Olympics. But not because of the skill and technique displayed, explain olympians Shauna Mullin and Zara Dampney, instead the audience will be paying attention to the interactive QR Panties that they'll be wearing. The quick response codes printed on their sportswear will direct smartphone users to BetFair, a prolific British betting website.
While the olympians and some onlookers genuinely consider the marketing ploy sexist and embarrassing, others see the QR Panties as a calculated attempt to turn every space into profitable advertising space. Whatever the case may be, these QR bottoms will certainly make a lot of money!
Why This Trend Is Growing
- Interactive Sports Apparel
- Creating smart sports apparel with interactive features for fan engagement during games.
- Personalized QR Codes
- Developing a platform for personalized QR codes and utilizing them in branded merchandise for increased engagement.
- Gamified Sports Viewing Experience
- Introducing gamified elements to enhance sports viewing experience and engage a wider audience.
Industries Being Reshaped
- Sports Apparel
- Developing innovative sports apparel designs to incorporate new technologies and interactive features.
- Marketing and Advertising
- Utilizing innovative and engaging marketing strategies to maximize brand awareness and ROI.
- Sports Entertainment
- Incorporating gamification and interactive elements to create a more engaging and immersive sports viewing experience.
