Animal skin fabrics can be sewn into sophisticated garments, but there's an undeniable edge that stays with them through the transformation. These Matras Leather ads wish to emphasize that the wild quality of sheepskin, snakeskin and leather jackets is all the more enhanced by this particular label.
The Agency of Istanbul communicated this fierce and feral allure with three print ads featuring a hide-wrapped woman in each. The sharp-looking models are surrounded in thriving natural landscapes, confronted by predatory creatures like eagles, snakes and leopards, apparently drawn to the rawhide pieces. It seams that the point that this campaign aims to push is the instinctive appeal that any living thing may feel towards the clothing in these Matras Leather ads.
What's Driving This Trend
- Animal-inspired Fashion
- Opportunities for disruptive innovation in using animal-inspired prints and patterns in fashion design.
- Nature-themed Advertising
- Opportunities for disruptive innovation in creating nature-themed advertisements that evoke a sense of wildness and allure.
- Instinctive Appeal Marketing
- Opportunities for disruptive innovation in marketing campaigns that tap into customers' instinctive appeal towards certain products or brands.
Who This Affects Most
- Fashion
- Opportunities for disruptive innovation in incorporating animal-inspired fabrics and designs into fashion collections.
- Advertising
- Opportunities for disruptive innovation in creating visually striking and nature-themed advertisements.
- Marketing
- Opportunities for disruptive innovation in developing marketing strategies that leverage customers' instinctive appeal towards certain products or brands.
