Until Oct 1, 2011, visitors to Los Angeles are invited to ride along with local artist Johanna Reed for up to eight hours exploring the city. The two of you will dream up and execute art projects en route as Johanna completes her day delivery job for a courier service.
In her words, this is how it works: "I pick you up. We drive around Los Angeles. You, I and/or we make something. I drop you off at the end of the day." Projects can include but are not limited to writing a joint poem and leaving it at the side of the road, making a video or painting a picture.
For more information and/or to participate, visit Johanna Reed's website.
Why This Trend Is Growing
- Collaborative Art
- Disruptive innovation opportunity: Creating new and unique art forms through collaboration with the public during one-day residencies.
- Experiential Tourism
- Disruptive innovation opportunity: Offering tourists the chance to have immersive and interactive experiences, such as joining artists on their creative journeys.
- Mobile Creativity
- Disruptive innovation opportunity: Exploring the potential for art projects to be created on-the-go using mobile tools and technologies during city explorations.
Industries Being Reshaped
- Art
- Disruptive innovation opportunity: Redefining traditional artistic processes by involving the public in the creation of art during one-day residencies.
- Tourism
- Disruptive innovation opportunity: Transforming the tourism industry by offering unique and personalized experiences, like participating in collaborative art projects with local artists.
- Technology
- Disruptive innovation opportunity: Developing mobile apps and tools specifically designed for creating art projects while traveling or exploring cities.
