Online gaming has proved popular ever since the internet was invented, with the likes of World of Warcraft still having a massive online audience. It's use a marketing tool has developed over recent years with brands creating simple yet addictive flash games that can be played in a browser.
Citroën has teamed up with Top Gear to launch such a game on the Top Gear website. It is a top down world rally racing that features three levels in France, Jordan and Sweden with different track conditions each.
The partnership with Top Gear enables Citroën to appeal to their target audience of eight million visitors to the Top Gear website.
Implications - Brands need to content aimed at their target audience whether it be games or Facebook applications. Partnering with an established entertainment platform can bring added reach to a campaign.
