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Digital Toy Artistry

Chris La Brooy 3D Illustrates a Slew of Funny F1 Driver Scenarios

— August 4, 2011 — Art & Design
I thought F1 drivers only drove at high speeds in circles in a counterclockwise motion, but according to these Chris La Brooy digital illustrations, they party harder than people in any other profession. Well, some of them anyways.

Chris La Brooy is a digital artist and he's managed to create highly realistic images in this F1 series. Look at the driver riding a Red Bull sponsored Segway device through a porcelain shop smashing all the merchandise. There's also a group of racers riding the head of a metallic dragon. If this is what F1 racers do on their down time, I want to sign up for that job immediately.

Implications - With digital technologies enhancing artists' capabilities, graphic designers may now create true-to-life surreal scenarios that are deceptive to the eye. Corporations may employ artists highly skilled in this technology to produce surreal imagery for media campaigns in order to attract consumer attention.
Trend Themes
1. Digital Surrealism - The use of digital technologies enhances artists' capabilities to create true-to-life surreal scenarios that can deceive the eye, which presents an opportunity to produce highly engaging media campaigns.
2. Realistic Virtual Illustrations - Artists skilled in digital technologies can now produce highly realistic images, which offers an opportunity to create immersive experiences in various industries.
3. Creative Segmentation - Innovative designers can employ digital arts techniques to create segmented imagery that captures consumer attention and builds brand recall, which presents an opportunity for digital branding campaigns.
Industry Implications
1. Marketing - Corporations may employ artists highly skilled in digital technologies to produce surreal imagery for media campaigns in order to attract consumer attention.
2. Art and Design - The use of digital technologies in creating realistic virtual illustrations presents an opportunity for artists to unlock new creative frontiers in their respective industries.
3. Branding - Innovative designers can employ digital arts techniques to create segmented imagery that captures consumer attention and builds brand recall, which presents an opportunity for digital branding campaigns.
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