By now, Crocs have become globally notorious for there supreme practicality and comfort, the only problem was that they weren't exactly the most aesthetically appealing shoe on the market. The new Lofu shoes have combined all the best qualities of Crocs with a better good looking, and trendier design.
The material is almost the same as that used on Crocs. Cellulose foam material makes Lofu shoes extremely lightweight, making it feel as if the the wearer has little more than socks on. Another top-notch characteristic that threatens Crocs is the Lofu shoes' extremely durable and very easy to clean surface.
What's Driving This Trend
- Stylish Comfort Shoes
- There is disruptive innovation opportunity for shoe manufacturers to create comfortable shoes that are also aesthetically appealing.
- Durable Foam Materials
- There is a disruptive innovation opportunity for foam material manufacturers to create recyclable and durable foam materials for shoes and other products.
- Easy-clean Surfaces
- There is a disruptive innovation opportunity for surface cleaning products to develop innovative and easy-to-use cleaning solutions for shoes and other products made from foam materials.
Who This Affects Most
- Footwear
- The footwear industry can benefit from disruptive innovation in creating shoes that offer both comfort and style.
- Foam Materials
- The foam materials industry can benefit from disruptive innovation in developing foam materials that are more durable, recyclable, and eco-friendly.
- Cleaning Products
- The cleaning products industry can benefit from disruptive innovation in creating easy-to-use and effective cleaning solutions for foam-based products.
