The Katy Perry Adidas Women 'Go All In' ad campaign features Perry, one of the world's biggest pop stars, in a bright pink athletic suit, effusing the kind of poised sex appeal that has made her the belle of the ball in the pop world.
The Katy Perry Adidas Women 'Go All In' Fall/Winter 2011 ad campaign is targeted at typical Adidas Women customers, athletic women, as well as the less athletic, style conscious women. Perry was the right selection for Adidas Women, she appeals to women in a wide cross section of interests, races, and talents.
The still shots from the campaign also showcase a potential reason men would be interested in this new marketing -- Katy Perry is staggeringly sexy in athletic gear. The apparel perfectly accentuates her ample curves and fit frame.
Ads from the Katy Perry Adidas Women 'Go All In' Fall/Winter 2011 marketing campaign are running now.
What's Driving This Trend
- Athletic Apparel Campaigns
- Disruptive innovation opportunity: Explore collaborations with popular pop stars to create engaging and compelling athletic apparel campaigns.
- Cross-sectional Marketing
- Disruptive innovation opportunity: Target a wide range of customer demographics by featuring endorsers who appeal to different interests, races, and talents.
- Sex Appeal in Sports Fashion
- Disruptive innovation opportunity: Utilize provocative and stylish designs to cater to the growing demand for sportswear that accentuates the wearer's curves and promotes body positivity.
Who This Affects Most
- Athletic Apparel
- Disruptive innovation opportunity: Incorporate vibrant colors and trendy styles in athletic apparel designs to attract both athletic and style-conscious consumers.
- Sports Marketing
- Disruptive innovation opportunity: Collaborate with popular pop stars to create impactful and attention-grabbing marketing campaigns for sports brands.
- Fashion Photography
- Disruptive innovation opportunity: Experiment with new ways of showcasing athletic apparel and fashion by highlighting the sex appeal and fitness of endorsers in advertising campaigns.
