Although Rachel Zoe has just given birth to her first baby, she is already hard at work, in this case designing the crisp and clean packaging for the new Exude Lipstick line. Considering that it is rumored she may be designing her own children's fashion collection, this isn't a huge project, but it is definitely a fun one.
Created by cosmetic industry veterans Diane Breidenbach and Laurence Mille, the Exude Lipstick tubes reflect the quality and luxury of the shimmery, nine-shade line. Inspired by her taste in interior design, Rachel Zoe's Exude Lipstick tubes reflect the modern and white space of her own home, which also boasts pops of color just like this lipstick.
Available this August, the Exude Lipstick line will surely attract Zoe fans from around the world.
Why This Trend Is Growing
- Stylist-designed Packaging
- Opportunity for cosmetic brands to collaborate with renowned fashion designers and stylists to create unique and attractive packaging designs.
- Shimmery and Luxury Lipsticks
- Opportunity for cosmetic brands to create high-quality, shimmery, and luxury lipsticks to cater to consumers who value premium products.
- Interior Design-inspired Cosmetics
- Opportunity for cosmetic brands to draw inspiration from interior design to create unique and modern beauty products that appeal to consumers.
Industries Being Reshaped
- Cosmetics
- Cosmetic brands can leverage stylist-designed packaging, shimmery and luxury lipsticks, and interior design-inspired cosmetics to attract and retain customers.
- Fashion
- Fashion designers and stylists can explore collaborations with cosmetic brands to design innovative packaging for beauty products.
- Interior Design
- Interior designers can leverage their creativity and style to inspire and influence the beauty industry in the creation of new makeup and skincare products.
