The new Sharpie-Mark Rivard 'From Skateboard to Billboard' commercial is a perfect illustration of how a company can use celebrity endorsements in an authentic manner that connects with consumers.
The Sharpie-Mark Rivard 'From Skateboard to Billboard' ad is a part of Sharpie's new back-to-school marketing campaign that features print marketing, Internet video commercials, and a new website design, all targeting a creative and young demographic. The series is entitled 'Start with Sharpie' and encourages young people to use the iconic permanent marker brand while trying to develop their next artistic endeavor.
The Sharpie-Mark Rivard 'From Skateboard to Billboard' ad is the ultimate in DIY-inspiration. Rivard, a skateboarder/skier/snowboarder, began using Sharpies on skateboards after a vicious knee injury derailed his hopes of becoming a pro-skier. It wasn't long before he amassed an impressive body of work, which he parlayed into a solo art show at a bar he worked in. People began to take notice, and his career took off. Today, Mark Rivard is one of the foremost skateboard artists in the industry.
Check out the Sharpie-Mark Rivard comercial to see how he created his own lane.
Key Themes Behind This Trend
- Skateboard Art
- Marketers can collaborate with skateboard artists to create unique campaigns and products.
- Authentic Celebrity Endorsements
- Companies can use authentic celebrity endorsements to connect with their target audience.
- Diy-inspiration
- Marketing campaigns that promote DIY-Inspiration can resonate with the younger demographic.
Where This Applies
- Art Supplies
- Art supply companies can collaborate with skateboard artists to create new product lines and marketing campaigns.
- Fashion
- Fashion brands can collaborate with skateboard artists to create unique designs for their collections.
- Advertising
- Advertising agencies can use DIY-inspiration as a marketing tactic to connect with younger audiences and promote their campaigns.
