Next year, the Olympics will take place in London and the countdown has already begun with the adidas all 2012 advert.
Instead of asking English favorites like David Beckham, the adidas all 2012 enlists the help of hip-hop artists Snoop Dogg and Warren G. With the help of Phillips Idowu, they engage in a three-on-three match with against the GB basketballers in the Olympic borough of Greenwich, London. It turns out that the two artists do have game as they shoot and score against their opponents in a friendly match. The commercials is also a part of the 'adidas is all in,' campaign in case anyone was wondering about the title. So who wins the match? Watch and find out if the locals win or if hip-hop's beloved MC takes the throne.
What's Driving This Trend
- London Olympics Advertising
- Opportunities for brands to create engaging and memorable advertisements leading up to the London Olympics.
- Celebrity Collaboration in Sports
- Potential for brands to partner with popular celebrities, like Snoop Dogg and Warren G, to promote their products in the sports industry.
- Inclusive Representation in Sports Marketing
- Growing trend of featuring diverse groups of athletes, such as hip-hop artists, in sports marketing campaigns for added inclusivity and appeal.
Who This Affects Most
- Sports Advertising
- Disruptive innovation opportunities for brands to create innovative and attention-grabbing advertising campaigns for sporting events and tournaments.
- Sports Apparel
- Opportunities for sports apparel brands to collaborate with celebrities and athletes in order to create unique and trendy product lines.
- Sports Marketing
- Potential for sports marketing agencies to incorporate diversity and inclusivity in their campaigns by featuring underrepresented groups of athletes.
