‘Popular is Popular’ is the name for the Cookies-n-Cream 2011 Summer Collection. The collection offers a wide range of warm weather essentials for both and men and women. The New York-based brand’s summer collection is features plenty of vibrant colors and pop culture references.
Graphic t-shirts showcasing images that look like comics, iconic logos and pop culture personalities such as Lady Gaga make up most of the Cookies-n-Cream 2011 Summer Collection. With plenty of shorts, tanks and t-shirts boasting bold colors, this collection is ideal for any city slicker looking to keep cool this season.
Implications - Businesses that incorporate a wide range of iconic pop culture references throughout their products will appeal to a very wide audience. Consumers will likely be drawn to the familiarity and approachability of these concepts and will willing to make an investment.
What Makes This Trend Stand Out
- Pop Culture-inspired Fashion
- Incorporating popular figures and references into fashion products will attract a broad consumer base.
- Vibrant Colors for Warm Weather
- Bold, bright and playful colors in summer collections are always fashionable.
- Streetwear for Urbanites
- Hood-inspired and hip looks will continue to trend within the fashion industry.
Sectors Adopting This
- Fashion
- Fashion brands that incorporate pop culture icons and references could increase their consumer base.
- Streetwear
- There is an opportunity for streetwear brands to incorporate more vibrant colors and playful designs into their collections.
- Retail
- Retailers can capitalize on the trend of streetwear inspired by pop culture and bright, bold designs in their summer collections.
