Crooked Helix Theaters

1st Place Long Island Cinema Makes You Famous for Five Seconds

Part of the appeal of watching movies is to celebrate the stars who tell the story, but the 1st Place Long Island Cinema lets theater-goers be recognized on the big screen as well. The monumental snaking structure incorporates three massive frames, and one of them features holographic images of the patrons filing into the complex.

The enormous and angular spiral form of the architecture sits relatively lightly on its site, opening up an incredible view towards the city of Manhattan. When visitors turn to appreciate bright lights of the impressive NYC skyline, they can do so through a pair of virtual screens that capture their fellow citizens and the famous faces on the outdoor amphitheater film reel. Designed by Ali Afsarmanesh and Madjid Montazeri, the 1st Place Long Island Cinema incorporates a series of indoor auditoriums that wind around the twisting gravity-defying edifice.

Interactive Cinema Experience
The integration of holographic and virtual screens into movie theaters creates opportunities for a more immersive and interactive cinema experience.
Architectural Design Innovation
The use of angular and spiraling designs in cinema architecture opens up possibilities for more visually striking structures.
Personalized Movie-going Experience
Incorporating technology to showcase patrons on the big screen provides opportunities for a personalized and memorable movie-going experience.

Who This Affects Most

Film Exhibition
Cinema chains have the opportunity to explore incorporating new technologies into their theaters to enhance the movie-watching experience for their patrons.
Architecture
Architects and designers have the opportunity to experiment with innovative, spiraling designs in cinema architecture to create visually-stunning and unique structures.
Technology
Companies specializing in holographic and virtual screen technologies can explore the use of their products in the cinema industry to enhance interactivity and create memorable experiences for movie-goers.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 37%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X