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Crooked Helix Theaters

1st Place Long Island Cinema Makes You Famous for Five Seconds

— July 24, 2011 — Art & Design
Part of the appeal of watching movies is to celebrate the stars who tell the story, but the 1st Place Long Island Cinema lets theater-goers be recognized on the big screen as well. The monumental snaking structure incorporates three massive frames, and one of them features holographic images of the patrons filing into the complex.

The enormous and angular spiral form of the architecture sits relatively lightly on its site, opening up an incredible view towards the city of Manhattan. When visitors turn to appreciate bright lights of the impressive NYC skyline, they can do so through a pair of virtual screens that capture their fellow citizens and the famous faces on the outdoor amphitheater film reel. Designed by Ali Afsarmanesh and Madjid Montazeri, the 1st Place Long Island Cinema incorporates a series of indoor auditoriums that wind around the twisting gravity-defying edifice.
Trend Themes
1. Interactive Cinema Experience - The integration of holographic and virtual screens into movie theaters creates opportunities for a more immersive and interactive cinema experience.
2. Architectural Design Innovation - The use of angular and spiraling designs in cinema architecture opens up possibilities for more visually striking structures.
3. Personalized Movie-going Experience - Incorporating technology to showcase patrons on the big screen provides opportunities for a personalized and memorable movie-going experience.
Industry Implications
1. Film Exhibition - Cinema chains have the opportunity to explore incorporating new technologies into their theaters to enhance the movie-watching experience for their patrons.
2. Architecture - Architects and designers have the opportunity to experiment with innovative, spiraling designs in cinema architecture to create visually-stunning and unique structures.
3. Technology - Companies specializing in holographic and virtual screen technologies can explore the use of their products in the cinema industry to enhance interactivity and create memorable experiences for movie-goers.
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