It has taken all restraint not to post on up coming Sex and the City movie since I announced the show would hit the silver screen in the Covet post, but now that the trailer was officially launched this weekend, I feel justified in posting.
Fashion blogs have been covering the upcoming film for months now, posting photos of leaked set images and rumors of on-set interaction.
The movie hits the big screen in May, so this trailer will get every Cosmo loving fan pumped for the spring!
Although based on a younger generation, addicts can get their Manhattan fix in the mean time by tuning into Gossip Girl.
Don't forget to check out the trailer!
What Makes This Trend Stand Out
- Fashion Film Marketing
- Disruptive innovation opportunity: Using film trailers and leaked set images to generate buzz and anticipation for fashion-related movies.
- Fashion Blogging
- Disruptive innovation opportunity: Covering upcoming films and posting leaked set images to engage fashion enthusiasts and fuel speculation.
- Tv-show Fashion Crossovers
- Disruptive innovation opportunity: Capitalizing on the popularity of TV shows like Gossip Girl to promote fashion-related movies and vice versa.
Sectors Adopting This
- Film
- Disruptive innovation opportunity: Incorporating fashion as a central theme in movies to attract a wider audience base.
- Fashion
- Disruptive innovation opportunity: Leveraging film and TV show partnerships to expand brand exposure and reach a broader consumer market.
- Entertainment
- Disruptive innovation opportunity: Collaborating between fashion and entertainment industries to create synergistic marketing opportunities.
