Scottish band 'Found' has created music that's good enough to eat -- literally. The band worked with local baker Ben Milne to produce this featured chocolate record for its single, Anti Climb Paint.
The way the chocolate record works is that it is made with the same negative metal templates that are in a real vinyl record. Except, of course, unlike a real record, this one is made of sweet and delicious chocolate.
Ben Milne predicts that people will be able to get around ten plays out of the chocolate record before it starts to wear down. But once that happens, you can just eat what's left over. The sleeve and label are also edible, both crafted from rice paper and icing sugar.
This divine confection is limited edition, with only 50 copies of it being sold.
Key Themes Behind This Trend
- Edible Music
- Creating playable records made of edible materials, such as chocolate, opens up opportunities for unique sensory experiences in the music industry.
- Limited Edition Experiences
- The concept of creating limited edition edible records presents a disruptive innovation opportunity to tap into the market for exclusive and collectible music merchandise.
- Cross-collaboration
- Collaborating with artists from different industries, such as bakers, to create innovative and edible music-related products offers new avenues for creative partnerships and business growth.
Where This Applies
- Music
- The music industry can explore the potential of incorporating edible merchandise, like chocolate records, to enhance fan engagement and create unique brand experiences.
- Food
- The food industry can leverage the popularity of music and entertainment to create innovative edible products that cater to the growing demand for experiential food offerings.
- Art and Design
- The art and design industry can capitalize on the intersection of music and edible creations to produce visually appealing and tactile artworks that redefine traditional mediums.
