This simple, but totally effective 'Wave Gift Card' by Evelio Mattos and John Turner of Design Packaging puts a whole new spin on print as an advertising medium. The concept behind the card was to give print a 3D life so that it would better resemble the waves of the ocean. Designed for Quiksilver, the card exemplifies Evelio Mattos and John Turner's ability to step out the box. Something about this gift card makes me want to sit in the summer sun, or put on a bathing suit and try my hand at surfing.
The 'Wave Gift Card' is still a concept; however, it can be viewed at Design Packaging Inc.
Implications - The advertising industry is going through a massive change right now. The rise of online media is something that many traditional advertising agencies struggle with; however, there is a happy compromise found in the use of "printeractive," providing a way for agencies to work with a more familiar medium, yet still imbue the same element of interactivity that makes online advertising so attractive to consumers.
Key Themes Behind This Trend
- Printeractive Advertising
- Printeractive technology provides a way for traditional advertising agencies to incorporate interactivity into print media, bridging the gap between online and offline marketing.
- Immersive Print Experiences
- Designing print materials that create a 3D-like experience, such as the 'Wave Gift Card,' offers a new level of engagement and captivates consumers.
- Revolutionizing Gift Cards
- Innovative gift card designs, like the 'Wave Gift Card,' disrupt the traditional concept of gift cards by incorporating unique aesthetics and experiences.
Where This Applies
- Advertising
- The advertising industry can adopt printeractive technology to enhance the effectiveness of print campaigns and appeal to a more digitally-focused audience.
- Printing and Packaging
- Printing and packaging companies can explore new design techniques, such as creating immersive 3D experiences, to differentiate themselves and attract clients seeking innovative solutions.
- Retail
- Incorporating disruptive gift card designs, like the 'Wave Gift Card,' can help retailers stand out and create memorable brand experiences for their customers.
