I may be lactose intolerant, but these Onlymilk milk cartons by Pau Puig Vázquez are eye-pleasing enough that I'd like to buy a few even though I won't end up drinking any of it.
These ultra simplistic milk cartons by Pau Puig Vázquez are extremely clean and pristine looking, and for a good reason; Pau Puig Vázquez wanted to highlight the purity of milk. Design-savvy individuals will also notice the different weights of each letter, which illuminates the grades of each of the milks.
Implications - As North American society becomes increasingly complex due to an unstable technological and economic climate, consumers are turning to product packaging that will alleviate stress as opposed to adding to it. As such, simple designs with minimal information is fairing much more favorably than products with cluttered packaging.
Why This Trend Is Growing
- Simplistic Packaging Trend
- Designing packaging that highlights the purity of products and uses a minimalist approach.
- Grade Illumination Trend
- Designing packaging that illuminates different grades and weights of products using varying typography and visual cues.
- Stress-reducing Packaging Trend
- Designing packaging that alleviates stress for consumers through simple design and minimal information.
Industries Being Reshaped
- Food and Beverage Industry
- Opportunity to design packaging that highlights the purity and quality of food and beverage products using simple and minimalist approaches.
- Consumer Goods Industry
- Opportunity to design packaging that illuminates different grades and weights of products using varying typography and visual cues.
- Retail Industry
- Opportunity to offer products with stress-reducing packaging that alleviate consumer stress in a complex and unstable technological and economic climate.
