Fashion lookbook clips usually focus on the clothing, pulling little to no focus on the plot involved, but with the Opening Ceremony x Reyn Spooner '22' video, you find yourself looking at the entire picture.
The Opening Ceremony x Reyn Spooner '22' video is directed by Gia Coppola, and introduces some of the latest outfits from this collaborative effort. The clip shows off a group of friends enjoying the summer day through various activities that include drinking, bike riding and blowing up a watermelon. Combine that with music from Best Coast and you get the full west coast chill-out vibe most crave during the summer. As for the clothes themselves, it's all about being casual with a few shirts and dresses that have a Hawaiian/floral theme. Definitely a collection that reflects a youthful, carefree summer brilliantly.
Why This Trend Is Growing
- Summer Fashion Chill-out
- Brands could take note of this high resolution, lifestyle storytelling approach particularly for summer collections.
- Hawaiian/floral Theme
- Clothing Brands could offer more innovative floral designs, mix with other print or offer a wider range of surf-inspired Hawaiian prints for men and women.
- Collaborative Effort
- Fashion companies could look into collaborating with film industries to produce a lookbook that emphasizes the lifestyle of the clothing collection.
Industries Being Reshaped
- Fashion
- Fashion brands could take advantage of the storytelling approach and maximize it through visual and social channels.
- Entertainment
- The film industry can collaborate with fashion companies to execute brand awareness and promotion.
- Hospitality and Tourism
- Beach resorts can latch on the tropical pattern trend in their room design and add more outdoor activities promoting the lifestyle of the summer collection.
