Femme Fatale Lacquers

The Deborah Lippmann Fall 2011 Collection Crosses Over to the Dark Side

Fresh from the outstanding success of this summer’s popular yellow polish ‘Yellow Brick Road,' the Deborah Lippmann Fall 2011 collection has arrived and it’s dark and moody.

With three muted, cloudy shades, this collection is the perfect definition of what fall shades are supposed to look like. These earthy tones will almost definitely be seen on the fingertips of fashionistas everywhere.

The first shade is a muted forest green called ‘Billionaire’ that is begging to be worn with khaki shades, while ‘Brick House’ is a dark, rusty red perfect for a night out. The final shade in the Deborah Lippmann Fall 2011 collection is a reflective red called ‘Single Ladies.’

‘Billionaire’ and ‘Single Ladies’ are both rich, creme polishes, while ‘Brick Road’ has a hint of shimmer to give it the perfect rusty hue.

Dark and Moody Fall Nail Polish
Opportunity for nail polish companies to create seasonal collections that appeal to mood and aesthetic preferences

Sectors Adopting This

Beauty and Cosmetics
Opportunity for the beauty and cosmetics industry to leverage seasonal trends to create new products
Fashion
Opportunity for fashion industry to incorporate seasonal nail polish trends into runway looks
E-commerce
Opportunity for e-commerce industry to develop targeted marketing campaigns for seasonal nail polish trends
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 44%
Freshness 8%

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