Neozoon is an all-female art collective based in Berlin, Germany that produces graphic street art with the message that animals are not being treated with the respect they should be getting. In a previous piece, the group created figures of animals like bears, deer and foxes using recycled fur coats and placed them on various walls in public to garner attention; this time around, the group is getting more direct by showing animals actually being hunted. The location of the artwork is also significant; Neozoon placed a figure of a sheep near an old Parisian slaughterhouse, for example.
Neozoon looks to get the point across using a bold attitude, as O\one of the pieces is titled 'Don't fuck with the Kaiser.'
What's Driving This Trend
- Graphic Street Art
- The trend of using graphic street art as a medium for activism and social messages provides opportunities for artists to create compelling visuals and engage with viewers on important issues.
- Animal Rights Activism
- The trend of using art to raise awareness about animal rights creates opportunities for organizations and individuals to advocate for positive change and encourage more ethical treatment of animals.
- Provocative Messaging
- The trend of using provocative and bold messaging in street art allows artists to capture attention, spark conversations, and challenge societal norms or injustices.
Who This Affects Most
- Art and Design
- The art and design industry can explore new avenues for creating impactful and thought-provoking works that address social issues, such as animal rights, through various mediums.
- Activism
- The activism industry can leverage the power of art and street art to amplify their messages, engage with a wider audience, and drive social change on important causes like animal rights.
- Fashion and Textiles
- The fashion and textiles industry can respond to the trend by exploring more sustainable and ethical alternatives to fur in their clothing production, aligning with consumer demand for more responsible and animal-friendly fashion choices.
