For some people, the notion of fashion conjures feelings of discomfort and cost, but the Blugirl FW11/12 campaign aims to infuse the idea with a bit of fun.
The young blonde Milou Sluis flirts with the camera in a series of saucy images that bridge the gap between expensive apparel and a casual attitude. The curly-haired girl poses in a short strapless dress, a retro bodysuit with a plunging neckline, a chiffon frock and a teasingly skimpy sundress, all of which look fierce and well-tailored, but also comfortable and flexible.
The youthful muse flaunts her coquettish costumes before a yellow curtain, in what looks like it could be a photo booth. The Blugirl FW11/12 campaign hence does a succinct job of pulling together the carefree pleasures of style.
Key Themes Behind This Trend
- Photo Booth Fashion
- Disruptive innovation opportunities include integrating interactive and customizable photo booths in fashion campaigns to engage consumers in a fun and immersive way.
Where This Applies
- Fashion Retail
- Fashion retailers can leverage photo booth fashion campaigns to showcase their latest collections and create memorable experiences for customers.
