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Whimsical Refined Furniture

The Soft Side Table Has a Pleasing Playful Look

— July 6, 2011 — Art & Design
There is a reason why this piece of furniture was named Soft Side Table. It definitely has a soft presence thanks to its rounded surface shape and colorful support legs. Initially inspired by a bundle of sticks, this design took on a life of its own in a subtle and sophisticated way.

Created by Northern California-based interior designer Curtis Popp, the Soft Side Table is his first venture into furniture design. The first piece of a larger Soft Collection, it sets a whimsical and refined tone that will surely be appreciated by individuals in all walks of life. I can especially see the Soft Side Table fitting in a family home or a creative work space.

Each Soft Side Table is made to order by hand locally in Sacramento.
Trend Themes
1. Whimsical Furniture - Disruptive innovation opportunity: Integrate playful and colorful design elements into traditional furniture to create unique and eye-catching pieces.
2. Rounded Surface Shape - Disruptive innovation opportunity: Explore furniture designs with soft and rounded surfaces for a visually appealing and comforting aesthetic.
3. Local Handmade Products - Disruptive innovation opportunity: Embrace the demand for locally made, artisanal furniture that adds a personal touch and supports local economies.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Collaborate with talented designers to create furniture collections that combine whimsy and sophistication.
2. Home Decor - Disruptive innovation opportunity: Develop home decor brands that focus on unique, handmade pieces like the Soft Side Table to cater to the growing consumer desire for personalized and distinct interior design.
3. Furniture Manufacturing - Disruptive innovation opportunity: Invest in local production and customization capabilities to offer handmade furniture options that meet the demand for quality craftsmanship and unique designs.
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