This year, for the first time ever, the semi-finals and finals of the Wimbledon tennis tournament in London was broadcast in 3D on BBC HD, and was also shown in cinemas across the world, giving viewers a truly immersed experience.
This was all made possible with the technology employed by a team of Sony professionals, who had cameras rigged around Centre Court. This video, which features tennis player Maria Sharapova, goes behind the scenes as the technical team prepared. The Wimbledon Championships were surely a win, regardless of the end results of the competition, simply because it shows just how much 3D technology has developed over the years.
Key Themes Behind This Trend
- 3D Sports Broadcasting
- Opportunities for broadcasters to enhance sports viewing experience by using 3D technology.
- Immersive Entertainment
- Opportunities for content creators to produce immersive visual experiences for audiences using 3D technology.
- Sports Marketing
- Opportunities for sports brands to leverage 3D technology to enhance marketing efforts and provide innovative fan experiences.
Where This Applies
- Broadcasting
- 3D technology has the potential to revolutionize how sports are broadcasted, opening up opportunities for broadcasters to take advantage of.
- Entertainment
- 3D technology can enhance the entertainment industry, allowing for more immersive experiences for audiences, creating opportunities for content creators to explore.
- Sports and Outdoor
- The sports industry stands to benefit from the use of 3D technology for branding, marketing and providing innovative fan experiences.
