I love the soft and colorful lighting technique used throughout this Glass Magazine photo series. It creates a vintage effect that is charming, misty and, when coupled with the rather retro high-fashion showcased in the shoot, establishes a serene ambiance.
Shot by Milan-based fashion photographer Stefan Giftthaler, the Glass Magazine photo series is pretty straightforward in spite of the dreamy lighting. It is this rainbow-hued, romantic lighting that makes the standard poses stand out. Aside from that, the nature and room shots lend a quietness to this series that really makes you appreciate each serene image calmly. I like the fact that the Glass Magazine photo series isn't overtly sexual, but elegant in its subtle suggestiveness.
Why This Trend Is Growing
- Rainbow Lighting Technique
- There is an opportunity to explore the use of rainbow lighting technique in different contexts such as interior decoration and event lighting.
- Soft Ambiance Photography
- Soft ambiance photography can be used to create vintage appeal in product and fashion photography as well as in travel and lifestyle marketing campaigns.
- Subtle Suggestive Imagery
- There is room for incorporating subtle suggestive imagery in mainstream advertising campaigns to appeal to modern, empowered consumers.
Industries Being Reshaped
- Interior Design
- The use of rainbow lighting techniques can be incorporated in interior design to create appealing and unique designs.
- Fashion and Product Photography
- Soft ambiance photography can be used to create vintage appeal in product and fashion photography as well as in travel and lifestyle marketing campaigns.
- Mainstream Advertising
- Subtle suggestive imagery can be used in mainstream advertising campaigns to appeal to modern, empowered consumers.
