Andrew Mark Hunter has re-imagined popular Sanrio character Hello Kitty into many different pop culture icons.
The series ranges from minor characters to leading protagonists. With Captain Jack Sparrow and Robocop, each Hello Kitty design is unique and shows how easily the cute character can be translated into different, more evil roles (such as the Beetlejuice illustration).
Andrew Mark Hunter has a unique illustration talent and easily creates a cohesive mashup between the iconic cat and a set of pop culture phenomenons.
Implications - Artists who mashup up iconic characters can easily attract the attention of different fans. The loyal fans will flock to the product and open themselves up to experiencing a new version of their favorite character.
What's Driving This Trend
- Pop Culture Mashups
- Artists who blend beloved characters with icons from pop culture can attract diverse fans and create new experiences.
- Character Rebranding
- Reimagining iconic characters with new roles can create unique and marketable designs.
- Cross-genre Characterization
- Blending characters from different genres can create unexpected yet compelling designs and merchandise.
Who This Affects Most
- Art and Design
- Designers can leverage pop culture and existing characters to create new art and merchandise for different fan bases.
- Licensing and Merchandising
- Licensing agencies can explore opportunities to rebrand and market iconic characters to new audiences through pop culture crossovers.
- Fan Culture and Collectibles
- Fans and collectors can discover and showcase unique mashup designs featuring their favorite characters from different genres.
